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MOD GEN: An Essential Boutique Near 7Seventy7

15 September 2021

In search of some new eclectic decor finds for your apartment? MOD GEN should always be your first choice. This unique local boutique is fun to browse, even if you don’t need anything specific. You’re welcomed into a refurbished historic building that still boasts beautiful original brick walls, accented by eclectic modern light fixtures that really add a little pizzazz to the shopping experience. 

Whether you need a gift or something for yourself, you’ll find it here. You see, this local favorite has been around for over 20 years. It just recently opened its doors here in Milwaukee about four years ago. You’ll find all sorts of plants and succulents to help you grow your indoor apartment jungle, plenty of coffee table books that spark conversations with apartment guests, uniquely designed pots and kitchenware to add a little color to your place, and handmade greeting cards for literally any occasion. Even if you don’t need anything at all, do yourself a favor and browse!